What does a Digital Marketing Agency do?

Breakloo Digital Limited
13 min readJan 15, 2024


Businesses are continuously looking for efficient ways to improve their online presence and reach a larger audience in the quickly changing digital market. The Digital Marketing Agency, an experienced organization with the tools and expertise to take businesses to new heights, is a major player in this field. This post looks into what does a digital marketing agency do? and explores how it may transform your company’s image.

Today, 81 percent of customers conduct online research before making a purchase decision, which means it’s imperative to develop a robust online presence that engages and nurtures customers online throughout their customer journey. A digital marketing company can do this for your business, plus a lot more.

Understanding the Digital Marketing Agency

A digital marketing agency is a full-service company that advertises and promotes businesses online. These agencies use a wide variety of strategies to successfully go through the ever-changing digital landscape and maximize their customers’ visibility, engagement, and conversion rates.

Digital marketing services consist of the following tactics:

A digital marketing agency employs a wide variety of different tactics, strategies, and online tools to help a business attain its marketing and sales goals. This can make planning and executing a successful digital marketing campaign a challenging prospect for most solopreneurs and smaller marketing departments.

Given the scope of digital marketing, it’s helpful to look at the most popular types of digital marketing agencies and the services they offer.

Table of Content:

  1. What is Digital Marketing Agency?
  2. 8 Types of Digital Marketing Services (and How They Do)
  3. What Does a Digital Marketing Agency Do?
  4. Is a Digital Marketing Agency Right For Your Business?
  5. Hiring a Digital Marketing Agency? Ask These 12 Questions

Recap: How to Rank Higher on Google (SEO complete guide)

8 Types of Digital Marketing Services (and How They Do)

Digital Marketing channels have evolved since the 1990s and continue to do so. Here are eight of the most common channels in use today.

  • Social Media Marketing
  • Email Marketing
  • Search Engine Optimization
  • Content Marketing
  • Affiliate Marketing
  • Website Marketing
  • Pay-Per-Click Advertising
  • Marketing Automation

1.Social Media Marketing

The primary goals of a social media marketing campaign are to build brand awareness and establish trust. As you go deeper into social media marketing, you can use it to obtain leads and as a direct marketing or sales channel. Promoted posts and tweets are two examples of social media marketing.

2.Email Marketing

Email marketing is still one of the most effective digital marketing channels, though many people associate it with spam and treat such messages accordingly. Many digital marketers use their other digital marketing channels to collect names for their email lists. Then, through email marketing, they try to turn those leads into customers.

3.Search Engine Optimization

The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website.

To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content. According to leading SEO software company Moz’s “Beginners Guide to SEO,” SEO encompasses many elements, from the words on your web pages to the way other sites link to you on the web to how your website is structured.

4.Content Marketing

The goal of content marketing is to reach potential customers through the use of written, visual, or video content that interests them. That content is usually published on a website and then promoted through social media, email marketing, search engine optimization, or even pay-per-click campaigns. Content marketing attempts to be more subtle than advertising, and the product or service the sponsor is attempting to market may or may not be conspicuously highlighted.

5.Affiliate Marketing

Affiliate marketing is one of the oldest forms of marketing, and the digital world has given it new life. In affiliate marketing, companies and individual “influencers” promote another company’s products and get a commission every time a sale is made or a fresh lead is added to their list. Many well-known companies, including Amazon, have affiliate programs that pay out millions of dollars to affiliates that help sell their products.

6.Website Marketing

Companies often use their own website as the centerpiece of their digital marketing activities. The most effective websites represent the brand and its products and services in a clear and memorable way. A website today must be fast-loading, mobile-friendly, and easy to navigate.

7.Pay-Per-Click Advertising

Pay-per-click (PPC) advertising enables marketers to reach audiences on news and other websites and digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, X (formerly Twitter), Pinterest, and Facebook and show their ads to people searching terms related to their products or services.

8.Marketing Automation

Marketing automation involves using software tools to streamline and automate marketing tasks across channels. It enhances efficiency, reduces manual efforts, and optimizes customer engagement. Businesses can create personalized campaigns, segment their audience, and deliver relevant content. The technology covers email marketing, lead nurturing, social media scheduling, and analytics. By automating repetitive tasks, marketing teams can focus on strategic initiatives, fostering improved customer relationships and driving effective, data-driven campaigns.

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What Does a Digital Marketing Agency Do?

Companies work with digital marketing agencies because of their expertise in online marketing. Agencies know the latest trends, best practices, and best tools and strategies that are needed for digital marketing success.

When collaborating with a digital marketing agency, keep the following points in mind:


The ultimate aim of any digital marketing project is to drive as much natural traffic as possible to a company’s website. Digital marketing agency personnel are well-versed in customer journeys, search engine algorithms, and inbound marketing. Organic traffic to your website — that is, traffic from users who find it online through search engine searches — will rise when you collaborate with a digital marketing agency. You’ll spend less money and get more leads from your website. Additionally, these leads will be of higher quality, which will raise their chances that they will make a purchase.


You know what I’ve noticed in all these digital marketing strategy talks? Folks kinda skim over this super important thing — setting goals. And that’s a shame because a solid marketing plan can really amp up your brand.

Now, when you’re cooking up killer marketing strategies, having goals is like having a GPS for your plan. It makes the whole digital marketing shebang easy to keep tabs on and tweak as you go.

But here’s the kicker: you gotta set up your plan the right way.

See, when most folks talk goals, they go for the qualitative stuff. Like, “Let’s boost our brand image” or “Climb the ranks in our industry.” Solid ideas, right? But here’s the hiccup — they’re a pain to measure.

Abstract goals, as cool as they sound, can be a bit of a buzzkill for your average brand’s digital marketing game. It’s way smarter to swing towards the quantitative side.

Imagine this: Brand A wants to amp up customer perception. After throwing a pile of cash into ads and promos, they’re scratching their heads about where all the traffic is coming from and how much of it turns into actual sales.

Now, take Brand B. Their game plan? Bump up conversions for their star player, Product X, by a solid five percent in the next half-year. Boom! Clear goals with numbers you can track and tweak to fine-tune their marketing groove.

So, bottom line — set crystal clear goals you can measure, toss in some key performance indicators (KPIs), and watch your brand ride the wave of long-term experimentation and growth.


The experts at digital marketing organizations will be familiar with your company, your sales funnel, your ideal target market, and your marketing goals and objectives. They will also be educated in a variety of inbound marketing strategies, including search engine optimization, social media marketing, web design, and content marketing.

Depending on where leads are in your sales funnel, certain inbound marketing strategies work better than others. Working with a digital marketing agency will enable you to reach each lead in your sales funnel with the right message at the right moment via the right web channel. By guiding leads from the top to the bottom of your sales funnel, a digital marketing agency may assist you in producing leads that are prepared for sales.


Your clients are using the internet. Every digital marketing agency is aware of this, as are you. Digital marketing companies understand how to increase your brand’s online presence because they are experts at promoting businesses online and building relationships with consumers there. Working with a digital marketing agency will improve the visibility of your website because the agency will do buyer persona creation and keyword research. Your brand will have more of an online presence across several social media platforms if you hire a digital marketing agency to handle your social media marketing.

At Breakloo Limited, on the other hand, we offer a full scope of digital marketing services:

Is a Digital Marketing Agency Right For Your Business?

It’s essential to figure out your company’s needs before working with a digital marketing agency. Need help revamping your content, making some modifications to your website’s SEO, or redesigning the user experience? The next step is to assess the marketing competencies, strengths, and capabilities of your firm in order to decide what kind of agency will be best for you. Is all of your marketing done by outside companies, or do you already have an internal team that may use some support?

After answering these queries, you’ll be in a better position to decide if hiring an agency is the best course of action. It will also be clear to you what kinds of digital marketing services your company requires.

Hiring a Digital Marketing Agency? Ask These 12 Questions

Make sure you do your research before selecting a digital marketing agency to collaborate with. It is essential that you have a clear understanding of your digital marketing objectives, budgetary limitations, and level of engagement in the campaign’s execution.

You should inquire about the following from potential digital marketing agencies:

  • Will you have a designated contact person or project manager in the agency?
  • Will in-house specialists or freelancers execute on the work?
  • How big is your contract relative to the other ones the agency is under?
  • What online tools and software do they use?
  • How much of your budget will go to administrative costs?
  • What does a good client look like for the agency? Or a bad client?
  • What KPIs does the agency use to measure success and how will this be communicated to you in routine meetings?
  • What can you expect from the first 90 days (or an equivalent starting period) of your contract?
  • How often will you be informed about the status of your digital marketing campaign?
  • What is the agency’s pricing structure?
  • Is there any proof of their success with companies like yours?
  • What do their testimonials, BBB ratings, or Google Reviews indicate?

You want to ensure that you are making the best decision for your business before handing over the reins to a digital marketing agency.

Breakloo’s Digital Marketing Services

At Breakloo Limited, on the other hand, we offer a full scope of digital marketing services:

Website Design and Development

Make sure customers can easily access and use your website when they come from your social media profiles. We verify that your website is functional, compatible with the Americans with Disabilities Act (ADA), and optimized using best practices while managing your social media profiles. To increase conversions, our web design and development team puts up a digital home that is mobile-first and responsive.

Social Media Marketing

Achieve successful online outcomes by building a strong online presence on the key social media brand channels. One of the top companies for social media marketing, Breakloo “digital marketing agency” & “best website development company” offers affordable social media brand marketing services. In addition to identifying your objectives, our branding specialist develops your social media marketing plan, chooses the best channels for brand promotion, and uses integration technologies to monitor the effectiveness of your campaigns.

WordPress Experts

Take no chances with a generic website that gets lost in the sea of online content. Put your trust in our custom website design firm and collaborate with knowledgeable WordPress experts for all your website needs. Beyond the pre-made themes and plugins, our custom WordPress website design specialists craft a sophisticated and one-of-a-kind site that perfectly captures your distinct branding.

eCommerce Web Design

Improve the purchasing experience for your customers by creating a unique eCommerce website design. We make use of social proof on your website, streamline your navigation, post sharp photos, craft engrossing descriptions, and draw attention to your USPs. Our bespoke website design pricing is based on your budget and unique requirements.

Social Media Reputation Management

Develop a positive brand identity by staying friendly with all parties involved, answering feedback, and expanding your social media following. Our solutions include online reputation management (ORM), which gives you the power to influence how people see you on social media. Have faith in us as we compile testimonials from your clients, which are an essential part of any company’s social media marketing plan.

Content Writing

When you ask early adopters of the platform “what is WordPress used for?,” they will tell you about its reputation for simple publishing tools. We may update your website with written content, such as blogs and product and service information pages, as part of our WordPress management services.Our WordPress design company uses intelligent, topical, and industry-specific content to position your business as a thought leader.

Search Engine Optimization (SEO)

We can assist you in achieving better organic ranks and more exposure in search results by using ethical SEO techniques and thorough keyword research. Our “digital marketing agency” provides in-depth keyword research, optimizes your website both on and off pages, and uses Google Search Console to monitor your rankings. Through these strategies, we can enhance your digital marketing solutions by bringing in more high-quality leads, traffic, and conversions.

Conversion Rate Optimization (CRO)

Reaching your website’s audience is just half the fight. Optimizing your website for conversions guarantees that visitors will become paying clients. With Breakloo “digital marketing agency” CRO services, you can drive more website visits to the bottom of the sales funnel and raise your conversion rate. To increase conversions, our digital marketing agency sets up secure payment gateways, makes your website mobile and voice search friendly, designs uncluttered landing pages, and streamlines your site’s navigation.

Web Hosting

Your new website needs to be hosted by a reliable, secure company. You won’t have to worry about it if you choose Breakloo “digital marketing agency”. Network monitoring, system backup and restoration, malware detection and removal, file management, and WordPress acceleration are all services offered by our digital marketing company. In order to increase the security of your website, we also provide free Secure Sockets Layer (SSL) certificates, limitless bandwidth, and data transfer. We also prevent Distributed Denial of Service (DDoS).

Questions About Digital Marketing Services

What is Digital Marketing?

Everything that goes into promoting a company, brand, or organization online through digital means is referred to as digital marketing. Using a range of internet-connected devices, digital marketing strategies and approaches are designed to target particular online audiences. Email marketing communications, social media visibility and communication, website design and development, integrated applications to connect and engage with prospects and consumers, and optimization across search engines (such as Google and Bing) are all examples of digital marketing.

Breakloo “digital marketing agency” & “best website development company” is taking responsibility of all your digital problems.

What Does a Digital Marketer Do?

A digital marketer is an expert in marketing who knows how to create and implement successful online marketing campaigns. An online audience connection is something that a digital marketer is aware of. They can guarantee that your company interacts with customers from the initial point of contact all the way through to after-sale assistance.

Breakloo “digital marketing agency” & “best website development company” is taking responsibility of all your digital problems.

Would my Business Benefit from Digital Marketing Services?

Every brand must have an internet presence for their company. But if you don’t effectively sell it, your digital footprint won’t matter. An experienced marketing team and a continuous, comprehensive digital marketing strategy would be beneficial for any business.

Breakloo “digital marketing agency” & “best website development company” is taking responsibility of all your digital problems.

How do you Identify a Successful Digital Marketing Agency?

Seek out a business that will take the time to evaluate your marketing requirements, both present and future. Since digital strategies take time to show results, a reputable digital marketing business won’t make any empty promises. However, it will have a group of professionals that can spot flaws and needs in your existing plan. Additionally, they will collaborate with you to set objectives, support your aims, and provide regular, clear reports. Be wary of businesses that promise a rapid treatment. Choose an agency that has a track record of accomplishment, references from satisfied clients, case studies, and excellent ratings for all of their services.

Breakloo “digital marketing agency” & “best website development company” is taking responsibility of all your digital problems.

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